More Consumers Embark on DIY Auto Repair

Last week I blogged about how more consumers are taking on small do-​it-​yourself (DIY) home maintenance projects such as painting. It turns out that many consumers are also getting familiar with what’s going on under their hood of their cars, all in order to save money. This increase in DIY auto repair was highlighted in a new Honeywell study.839234_motor_mechanic

Here are the percentages of consumers performing simple auto maintenance tasks that they had previously been counting on professionals to do:

  • Changing antifreeze 61%
  • Changing oil filters 54%
  • Changing spark plugs 32%

A Honeywell spokesperson pointed out that nearly half of consumers are minimizing auto maintenance and about 1 in 5 aren’t servicing their vehicles at all. This state of affairs could end up costing consumers more money in the long run. Ignoring a vehicle problem or improperly servicing a vehicle could lead to an expensive repair later on. Marketers may seize this opportunity to promote higher quality and longer lasting products, especially antifreeze and oil, to the DIY consumers. Auto maintenance professionals may want to promote their services as still being necessary for consumers who want to avoid making a serious mistake when it comes to vehicle upkeep.

[Source: Honeywell release, 9.3.09]
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.