More Than a Quarter of Mobile Users Will Use Device to Help Keep New Year's Resolutions on Track

The New Year can mean a fresh start, and some are resolving to make changes and improve their quality of life. Smartphone and tablet users are no different—more than 1 in 4 Mobile Users (26.6%) plan to use their device to help keep their New Year’s resolutions on track, according to a recent analysis from Prosper Mobile Insights. More women (29.4%) than men (23.6%) say they plan to use a smartphone or tablet to help them follow through with all types of resolutions, from being on time, improving their health and becoming more budget-conscious. exercise

Plan to Use Smartphone/​Tablet to Help Keep Resolutions on Track (Mobile Users)

  • Being on time (calendar/​alarms): 74.9%
  • Keeping in touch with people: 64.6%
  • Budgeting: 48.6%
  • Reading more: 41.9%
  • Counting calories/​eating healthier: 40.6%
  • Organization (lists/​notes): 40.5%
  • Stress relief: 33.9%
  • Couponing: 33.1%
  • Fitness tracking: 28.0%
  • Meeting new people/​forming relationships: 21.5%
  • Quit smoking: 19.3%
  • Other: 1.3%

While men are more likely than women to use a smartphone or tablet to help them quit smoking (26.6%), track their fitness progress (33.9%) and meet new people (25.7%), women appear more likely to use mobile devices for stress relief (49.7%), couponing (46.9%) and calorie counting (48.3%) in 2013.

The analysis also found that more Mobile Users (45.6%) vow to spend additional time with family and friends, while fewer (34.7%) plan to spend more time using their smartphone or tablet. Plans to stay in touch with loved ones were split between in-​person and mobile methods, while mobile games seem to score against outdoor sports. No contest between apps—“free” is hot and “paid” is not:

Plan to do MORE often in 2013 vs. 2012 (Mobile Users)

  • Spend time with family/​friends: 45.6%
  • Spend time using my smartphone/​tablet: 34.7%
  • Communicate with loved ones in person: 40.8%
  • Communicate with loved ones using my device: 40.5%
  • Use free apps: 41.7%
  • Buy apps: 10.9%
  • Play games on my device: 19.9%
  • Play sports/​outdoor games: 13.9%
  • Shop on my device: 23.6%
  • Use my device to make payments: 23.0%
  • Integrate my life with my device: 19.3%

Fresh off a holiday season which saw record numbers of consumers headed online, it’s interesting to note that nearly a quarter of Mobile Users are resolving to use their devices more often for shopping and payments,” said Pam Goodfellow, Consumer Insights Director, BIGinsight. “Clearly, the line between e‑commerce and m‑commerce will continue to blur into the New Year as the term ‘online shopping’ evolves.”

[Source:  "Prosper Mobile Insights Mobile Survey."  Prosper Mobile Insights.  3 Jan. 2013.  Web.  11 Jan. 2013.]