Nail the Art of Email with These Tips


As a sales professional, you’re likely finding out that most of your clients and prospects prefer email for communicating. In fact, your first communication with a prospect may occur by email and this situation underscores the old rule that you never have a second chance to make a first good impression.  Check out these tips provided by Barbara Pachter, for Inc., in order to make sure your email stands out and that you’re presenting yourself as a true professional.

Your email messages need to first get the positive attention of your target audience. Pachter reminds you that your work-​related email address should be far different from the one you use personally. Don’t send out a work-​related email from addresses like brunogroupie@ or sweethitchhiker@. Correspondence from these types of addresses will get you the wrong kind of attention or might be sent directly to the recipient’s spam folder.

Your audience will also check out the subject line before deciding whether to read on. In a few words, state exactly what your email contains. An example might be: Details of Contract Proposal.

Once your target has opened your email, you want them to take what you’re saying seriously and to read to the end. To make sure you keep their attention, watch your tone. If you don’t know the prospect well, or at all, keep your tone professional. Humor, as Pachter points out, can easily fail. The last thing you want to do is insult your prospect.

You should also use the spellcheck feature provided by your email service to catch any typos. And, after you compose your email, you might want to let it sit for a few minutes. When you read your email again, you might find errors that spellcheck didn’t catch – like using a word in the wrong context.

These types of errors make the wrong impression and can be easily avoided if you take a few extra minutes to make sure your communications are perfect.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.