SALESFUEL TODAY

Nearly 120 Million Expected to Dress Up for Halloween in 2010

by | 2 minute read

Accord­ing to The Nation­al Retail Federation’s 2010 Top Cos­tumes sur­vey, near­ly 120 mil­lion chil­dren, adults and their pets are like­ly to sport tra­di­tion­al as well as trendy cos­tumes this year.  Approx­i­mate­ly 43 mil­lion chil­dren will cel­e­brate Hal­loween dressed as a princess. Princess cos­tumes have topped NRF’s children’s top cos­tume list for six con­sec­u­tive years. Witch­es are the pre­ferred adult cos­tume this year (11.4%) and pets across the coun­try will most like­ly dress as pump­kins (10.3%).   

Pop cul­ture and Hol­ly­wood still play a large role in cos­tume choic­es for all ages. Thou­sands of chil­dren will hit the streets dressed as Buzz Lightyear (648,000) and Har­ry Pot­ter char­ac­ters (459,000) this year; both are new to the list. Near­ly 1.8 mil­lion chil­dren will crawl through town as Spider-Man (#2) and 1.7 mil­lion will be a witch (#3).

Vam­pires (2.6 mil­lion) remain pop­u­lar among adults, main­tain­ing the num­ber two spot two years in a row, and near­ly two mil­lion adults will dress as pirates (1.9 mil­lion), com­ing in at third on the list. After falling off the radar last year, nurse cos­tumes jumped all the way back up to the fourth spot. Alice in Won­der­land char­ac­ters made the adult cos­tume list for the first time this year, tying with Star Wars char­ac­ters (#16).

Spir­it Hal­loween, a lead­ing sea­son­al Hal­loween retail­er, has pre­dict­ed the best sell­ers of the 2010 sea­son. With a com­bi­na­tion of the lat­est movies and TV char­ac­ters in addi­tion to retro come­backs, this year's picks include:  The cast of the Jer­sey Shore, vam­pires, Lady Gaga, Gum­by and Pokey throw­back styles, Iron Man 2, Toy Sto­ry 3, Nin­ten­do char­ac­ters Super Mario and Lui­gi (25th anniver­sary), flap­pers and gang­sters, Star Wars, and pirates.

Amer­i­cans young and old love cel­e­brat­ing Hal­loween, espe­cial­ly giv­en the vari­ety of cos­tumes and dec­o­ra­tions that are avail­able,” said Phil Rist, Exec­u­tive Vice Pres­i­dent, Strate­gic Ini­tia­tives, BIGre­search. “Cre­ativ­i­ty will reign this year as par­ents look for ways to save mon­ey while mak­ing sure their fam­i­lies’ cos­tumes are the talk of the town.”

[Source:  "The Nation­al Retail Federation's 2010 Top Cos­tumes Sur­vey."  The Nation­al Retail Fed­er­a­tion (NRF)/BIGresearch.  30 Sept. 2010.  Web.  4 Oct. 2010.]