SALESFUEL TODAY

Nearly 60% of Small Business Saturday Shoppers Have Above-Average Incomes

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Near­ly 60% of U.S. Adults who shopped at a locally-owned busi­ness on Small Busi­ness Sat­ur­day in 2013 had above aver­age incomes, accord­ing to a new whitepa­per released today by Audi­enceS­CAN®. In fact, high-income adults ($100,000+) are near­ly 40% more like­ly to be Small Busi­ness Sat­ur­day Shop­pers than those with house­hold incomes under $100,000. “86% of Small Busi­ness Sat­ur­day shop­pers don’t mind pay­ing more for high qual­i­ty, and they are more like­ly to appre­ci­ate the kind of per­son­al ser­vice that puts small busi­ness­es on lev­el foot­ing with their chain-store com­peti­tors,” said C. Lee Smith, Audi­enceS­CAN pres­i­dent and CEO. “Mer­chants should take full advan­tage of Small Busi­ness Sat­ur­day to aggres­sive­ly pro­mote locally-made prod­ucts and the ben­e­fits of buy­ing local. “ The free whitepa­per includes 12 insights from the full Audi­enceS­CAN report “Small Busi­ness Sat­ur­day Shop­pers,” as well as 12 tips to help mar­keters use this data to con­nect with this audi­ence. To down­load the free whitepa­per, and to receive the free Audi­enceS­CAN dai­ly email, vis­it Audi​enceS​CAN​.com. Audi­enceS­CAN also pro­vides Dai­ly Brief­in­gs through the free Audi­enceS­CAN mobile app for Apple iOS, Google Android and Ama­zon Fire. Small Busi­ness Sat­ur­day, cre­at­ed by Amer­i­can Express in 2010, encour­ages hol­i­day shop­pers to sup­port local busi­ness­es on the Sat­ur­day after Thanks­giv­ing. Amer­i­can Express has not endorsed this research study, nor approved of its con­tents.  

C. Lee Smith

C. Lee Smith

CEO and Founder at Sales­Fu­el
C. Lee Smith is the President/CEO of Sales­Fu­el — a firm he found­ed in 1989. He was named one of the 14 Lead­ing Sales Con­sul­tants by Sell­ing Pow­er mag­a­zine. Lee is the cre­ator of the AdMall® and Sales­Fu­el COACH™ SaaS plat­forms. He is also a Git­o­mer Cer­ti­fied Advi­sor, expert on the Sales Experts Chan­nel and a C‑Suite Net­work Advi­sor.
C. Lee Smith

@cleesmith

@SalesFuel CEO C. Lee Smith. Speak­er, entre­pre­neur, sales and employ­ee tox­i­c­i­ty expert, lead­er­ship and man­age­ment con­sul­tant. Co-host, Man­age Smarter pod­cast.
If you’re sick of hear­ing “NO” at the end of sales calls and want to improve your #sales approach… then this 3 part… https://t.co/kkpvTgIRz8 — 5 hours ago
C. Lee Smith