Nearly One-​Third of U.S. Homeowners Motivated to Make Home Renovations

With the housing market slowly bouncing back in many communities, homeowners are looking to make improvements to their properties. A new CouponCabin​.com survey reveals that nearly one-​third (32%) of U.S. homeowners feel the improving economy is motivating them to make home improvements that they wouldn't have done during the recession. Overall, more than six-​in-​ten (64%) U.S. homeowners report they are at least somewhat likely to make home renovations or improvements like re-​tiling a floor, installing new carpet or re-​doing a bathroom in the next 12 months. Remodeling

Some homeowners are more willing to invest in home projects now because they're feeling more secure financially. Nearly four-​in-​ten (38%) U.S. homeowners feel the improving the economy has made them less nervous to spend money on home renovations.


Seasonality can also be a factor in motivating homeowners to spruce up their abodes. Nearly nine-​in-​ten (87%) feel spring is the ideal time to make home renovations or improvements. Home improvement stores are bound to be busy in the months to come, as 82% of those U.S. homeowners who plan to make home renovations or improvements in the next 12 months will shop at a home improvement store such as Home Depot or Lowe's.

Whether it's a simple project like painting or a more complicated one like gutting a bathroom, the price tag for home renovations can be high. When it comes to how much homeowners are going to fork over for home renovations in the next 12 months, the survey reveals the following:

  • Under $1,000 – 26%
  • $1,000 — $4,999 – 49%
  • $5,000 – $9,999 – 15%
  • More than $10,000 – 11%

For some homeowners, getting their hands dirty can offset pricey home renovation costs. Nearly six-​in-​ten (59%) U.S. homeowners who are at least somewhat likely to make renovations in the next 12 months plan to do the work themselves. Those who aren't hiring a professional indicate the reasons for doing the work themselves include wanting to save money (68%), enjoying home projects (53%) and not trusting anyone else to do it (11%). Sixteen percent of those who will not be hiring a professional report that they'll have a friend or family member doing the home renovations.


Two-​in-​three (62%) homeowners are planning a painting project, according to the National Home Color Survey from Sherwin-​Williams.  According to the survey, three-​in-​four homeowners (74%) would like to incorporate more color in their homes, especially the living room (29%), bedroom (19%) and kitchen (10%).

From simply updating a room to a complete home transformation, homeowners are looking for ways to add color to their space. The home's most colorful features, paintings/​wall hangings (39%), walls (23%) and furniture (15%), are often used to express people's creativity and interests.

That said, the most commonly used living spaces are in need of the most paint this year, with 32% of homeowners focusing on their bedrooms, 29% tackling the living/​family room and 28% updating their bathroom. In addition, 15% of people believe their home's exterior could use a refresh.

[Source:  Survey conducted for CouponCabin by Harris Interactive.  11 Apr. 2013.  Web.  22 Apr. 2013; "National Home Color Survey."  Sherwin-​Williams.  15 Apr. 2013.  Web.  22 Apr. 2013.]