SALESFUEL TODAY

Need for English Language Training Programs Means Agency Opportunity

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As the demographics of the US continue to shift, one detail remains unchanged: English is the language of business and commerce in the US.

However, immigrants are coming to the workplace with limited English skills. US Census Bureau data indicates following:

  • Foreign born: 10% of US residents
  • Foreign born: 15% of US workforce
  • Foreign born workers from Latin America: 50%
  • Foreign born workers from Asia: 25%

At least half of foreign-born workers have a poor command of English and nearly 80% of surveyed HR executives note that employees lack English skills. Yet many companies do not offer English as part of their workforce training. What would make the difference when it comes to investing in these programs? Employers would expect the following results from their investment:

  • Increased productivity
  • Improved employee engagement

When designing marketing materials for your training and development clients, be sure to mention the positive impact on the employer’s bottom line in order to improve your client’s chances of being hired.

The Conference Board Release, May 5, 2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.