Ad-ology Research announced today a new how-to website and series of video briefings, both designed to help local marketers understand and take advantage of market research. LocalMarketResearch.com and its companion video briefing, Local Marketing Minute, feature trends, forecasts and opportunities specific to local business.
The LocalMarketResearch.com website is updated twice daily with the latest insights, challenges and opportunities, and news for local small and medium-sized businesses. These include: Franchise owners, restaurants, independent retailers, and regional chains or companies that sell in a small number of markets.
“Not every brand is global or national, in fact, many businesses are truly local and get most of their sales from customers who are physically nearby,” said C. Lee Smith, president and CEO of Ad-ology Research. “These types of businesses often face unique marketing challenges and need specialized research to help them be successful,” Smith said.
The Local Marketing Minute video briefing focuses twice each month on one topic and how small businesses and small business marketers can use customer insights and marketing insights to grow business. They are also available for download through Apple iTunes.
Ad-ology Research announced this new resource during the 8th annual International Economic Gardening Conference, sponsored by Ad-ology. Economic Gardening is a type of economic development that focuses government resources on the growth of local entrepreneurs and small businesses.
About Ad-ology Research
Ad-ology Research analyzes key marketing and advertising trends in over 440 industries and what motivates end-customers. The company’s research is used by over 2,000 advertising agencies, media properties and product marketing departments across the United States. Ad-ology is also a research partner for the 2010 American Advertising Federation's National Student Advertising Competition. Ad-ology Research is a division of Sales Development Services (SDS), Inc. — a Westerville, Ohio firm founded in 1989.