New Media Advertising Training Program Helps Sales Managers Reduce Turnover

New Media Sales Basics training program is designed for people new to media sales and helps sales managers train reps effectively

Media Sales Basics, a new media sales training program designed to bring ad sales personnel up to speed quickly, is now available. Developed by the media sales experts at Sales Development Services, Inc., Media Sales Basics is for people new to advertising sales or new to media sales and focuses on the unique aspects of advertising sales.MSB Logo-Overlap

This online sales training focuses on the three fundamental areas of consultative advertising sales: Advertising, prospecting and consultative sales. The ‘Basics of Advertising’ segment includes the four components of effective advertising. The ‘Basics of Prospecting’ shows advertising reps how to recognize the 10 prospecting streams in the market and indentify their best leads. The ‘Basics of Consultative Media Sales’ concentrates on each step of the sales process.

New advertising sales reps need to understand the basics in order to be successful, and many sales managers struggle to find the time and resources to train new hires effectively,” said C. Lee Smith, President/​CEO of Sales Development Services, Inc. “Media Sales Basics will get reps on the street faster, reduce turnover, and let managers concentrate on building revenue,” Smith said.

The program is online and self-​paced, and includes the basic knowledge and techniques to sell multiple media products including newer types such as online and mobile, as well as newspaper, television, cable, radio, outdoor, and direct marketing.

Those completing the program and final exam will be Media Sales Basics certified. Those in advertising sales or seeking advertising sales jobs can enhance their career opportunities with this certification. Complete information, including pricing, is available at www​.MediaSalesBasics​.com.


Sales Development Services, Inc. has been training media sales professionals for over 21 years.  SDS, Inc. is a leading provider of Internet-​based applications for developing sales and new business for the advertising industry. The company’s services are used by over 2,000 advertising agencies, media properties, local governments, and product marketing departments across the United States. The Westerville, Ohio-​based firm was founded in 1989.