New Reasons for Landscape and Lawn Care Companies to Advertise

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Consumers increasingly are finding that the grass is greener on the other side of the fence. Statistics from a recent Consumer Reports study shows that now may be the best time to encourage lawn care companies to market their services. The study finds:

  • Over 1/3 of consumers link an attractive lawn to higher resale values.
  • The average homeowner spends less than 3 hours a week on the lawn.
  • Nearly ¼ of surveyed consumers reported having at least one injury as a result of lawn mowing.
  • Consumers are widely interested in enhancing the outdoors with additional landscaping.

Is it time to suggest a direct mail campaign to your lawn care clients?

Consumer Reports press release

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
April 18, 2008 Business Development