Consumers increasingly are finding that the grass is greener on the other side of the fence. Statistics from a recent Consumer Reports study shows that now may be the best time to encourage lawn care companies to market their services. The study finds:
- Over 1/3 of consumers link an attractive lawn to higher resale values.
- The average homeowner spends less than 3 hours a week on the lawn.
- Nearly ¼ of surveyed consumers reported having at least one injury as a result of lawn mowing.
- Consumers are widely interested in enhancing the outdoors with additional landscaping.
Is it time to suggest a direct mail campaign to your lawn care clients?