New Sports Performance Enhancement Programs Means Opportunity

Fitness centers are an established industry and sports medicine is a growing field. But when you combine these two concepts into a new business model, advertising agencies stand to benefit. The intersection between fitness and medicine is being called sports performance enhancement by some industry operators. In some cases, the concept is the main focus for a new business. For example, Hit Centers or High Intensity Training Centers, promise to help clients meet their potential by combining training and food intake with kinesiology. In other instances, existing businesses are launching new programs targeting consumers who are interested in this new field. The Mayo Clinic promises to help clients achieve their personal best in hockey and skating.  Mayo notes that sports performance enhancement is distinct from sports camps. While camps focus on training, sports performance enhancement programs helps clients identify goals and personalize training that matches musculoskeletal strengths.

Have the fitness or medical centers in your market area started to develop sports performance enhancement programs?

Sources: Hit Centers website, Mayo Clinic.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.