New Survey Offers Insight into Parents' Attitudes About Vision Correction

Parents and children don't always see eye to eye when it comes to vision correction, according to a survey of parents of vision-​corrected children 8–17 years old conducted by Fairfield Research among members of the Good Housekeeping Reader Advisory Panel on behalf of ACUVUE Brand Contact consumer-spend-insightsLenses. While more than half (56%) of parents of vision corrected children who do not wear contact lenses say that their child is interested in wearing contacts, nearly one-​third of these parents (31%) say they have never considered contact lenses for their child, and another 27% say they have not given the matter serious consideration. Parents of a child who currently wears glasses say that their child dislikes wearing glasses (42%), does not always wear them when he/​she should (41%), and sometimes feels self-​conscious when wearing them (40%). Half (50%) say that their child would rather be wearing contact lenses. Why are some parents reluctant to let their children wear contacts? Four-​in-​ten (40%) parents responding to the survey say that they are not comfortable with contact lenses for children. Two contributing factors to parents' unwillingness to consider contacts — 77% think that glasses are easier to keep clean and take care of than contacts and half (54%) are concerned about their child's ability to take care of their contact lenses. Forty-​two percent of respondents, however, say they have no real worries about their child wearing contacts. Two-​thirds (66%) of survey respondents report that whatever their eye doctor recommends is the right choice for their child's vision correction. However, a large majority of these parents (62%) believe that the choice for vision correction should correspond with what the child wants. "Doctors will typically evaluate a child's maturity and level of parental support in deciding whether the child is ready for contact lenses," adds Dr. French. Among parents surveyed, the average starting age for contact lens wear is 13 years old. However, parents believe that girls are ready to start wearing contact lenses at an earlier age than boys. About one-​in-​five (18%) of survey respondents with female children who currently wear glasses say that their child is extremely interested in contacts, compared to only eight percent of respondents with male children. "Research shows that for girls, in particular, a switch from glasses to contact lenses, may result in improvement in self-​perception," says Dr. French. More than half of parents surveyed (54%) agree that glasses and contact lenses complement each other for part time wear. Overall, 41% of parents believe that contact lenses are a good occasional alternative to glasses for certain activities, with 75% of respondents stating that contacts are a better choice than glasses for playing sports. One-​fourth of respondents (24%) say that their child currently wears both glasses and contacts. Other findings from the survey, which assessed attitudes and perceptions of parents as they relate to their children's vision care options, included the following: 

  • Top areas in which survey respondents believe that vision correction provides improvement for their child include academic performance (78%), confidence (58 percent) and self-​esteem (51 percent).
  • The majority of parents surveyed (85%) say they are at least "somewhat satisfied' with their child's vision correction at school. However, only 63 percent are satisfied with their child's current vision correction for sports.
  • About nine in ten (88%) parents whose children wear contact lenses say that their child wears soft lenses. About half (48%) say that their child wears lenses that are worn daily and are replaced every one to two weeks. Another 40% say that their child wears lenses that are worn daily and replaced monthly. Additionally, 10% say their child wears single-​use contact lenses that are worn once and then thrown away at the end of the day. Only 2% say their child wears hard/​gas permeable contact lenses.

Source: Survey conducted by Fairfield Research among members of the Good Housekeeping Reader Advisory Panel on behalf of ACUVUE Brand Contact Lenses, August 24, 2009.  Website: www​.www​.jnjvision​.com.

C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel — a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine in 2018. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith


CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
Excited to join this awesome panel. Panel Discussion: So, You’re Hiring Again? Today! 1:20–1:50pm… — 2 days ago
C. Lee Smith