New Target for Charities – Small Businesses

Many charities may have their go-​to benefactors who have sufficient resources to help kick off a new campaign or rescue an important program at the last minute. Financial managers at charities would likely prefer to depend on reliable and steady sources of support. A new survey published by The Chronicle of Philanthropy shows that charities would do well to maintain close ties with small businesses. The survey indicates that small businesses regularly participate in charitable efforts as follows:

  • Donate cash 66%
  • Volunteer time 51%
  • Donate services 41%
  • Donate products 39%

Read the rest of this release to discover average amounts of giving and which types of charities receive the most support from small business. If your agency is looking for new opportunities, consider bridging the gap between charities and small businesses. Meet with charitable organizations in your market and propose a direct mail campaign to local small businesses.
[Source: Chronicle of Philanthropy release, 10.16.2008]

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.