Up to 50% of women and 15% of men experience varicose veins, especially as they age. In addition to cosmetic problems, untreated varicose veins cause pain and may result in leg ulcers and blood clots. For years, consumers turned to support hose or a vein-stripping procedure which required an in-hospital stay.
But new treatments have appeared on the market. Consumers can choose to have varicose veins treated with lasers or radio waves. Both treatment courses offer outpatient, quick and painless service. To meet a projected rapid increase in demand, manufacturers are now producing and marketing new equipment to vein specialists throughout the U.S.
A study by Millennium Research Group indicates that manufacturers can expect industry-wide equipment sales of at least $200 million by 2013.
Remind your health care clients that a good marketing campaign should include an educational component. By explaining the benefits of new procedures to patients via TV, print, or online marketing, your clients can reach a potential market that may have previously been reluctant to treat a vein condition.[Sources: Millennium Research Group release, March 2009; Songini, Marc. "Varicose vein device girds for market, funds", MassHighTech, 1.2.09]