New Video! Advertising Smarter for Small Business Saturday

Episode 48 of Advertising Smarter focuses on Small Business Saturday — the Saturday after Thanksgiving focused on attracting consumers to local businesses — and looks at how you can tap into these consumers' media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing here, see it in HD on YouTube, or subscribe to see every new episode upon release on iTunes. http://​youtu​.be/​m​l​w​Q​3​q​l​F​Rjs This video features research findings from Ad-ology’s Audience Interest+Intent: Small Business Saturday Shoppers. For even more insights… Ad-​ology PRO Subscribers:

  • Go to ad​-ology​.com and click LOG IN to enter your credentials.
  • Click on Psychographics > Buying Preferences and select Small Business Saturday Shoppers.

AdMall users:

  • Go to admall​.com and click LOG IN to enter your credentials.
  • From the AdMall Directory, click on More Audience Profiles.
  • Select the media type you want to sell.
  • Select Buying Preferences for Audience Categories, then Small Business Saturday Shoppers.

All others:

  • Go to ad​-ology​.com and click Research Store.
  • Enter Small Business Saturday Shoppers in the third box ("of this type") of the Research Store Wizard and click/​tap on GO!
  • The cost of this report is $195.
C. Lee Smith

C. Lee Smith

CEO and Founder at SalesFuel
C. Lee Smith is the President/​CEO of SalesFuel - a firm he founded in 1989. He was named one of the 14 Leading Sales Consultants by Selling Power magazine. Lee is the creator of the AdMall® and SalesFuel COACH™ SaaS platforms. He is also a Gitomer Certified Advisor, expert on the Sales Experts Channel and a C‑Suite Network Advisor.
C. Lee Smith

@cleesmith

CEO of @SalesFuel | Bestselling Author of "SalesCred" and "Hire Smarter, Sell More!" | Keynote Speaker | Certified Behavioral Analyst | Sales Credibility Expert
RT @AllistairMcCaw: “High performers don’t hang around toxic cultures or people”. https://t.co/LqMOFXxMxY — 1 week ago
C. Lee Smith