Episode 48 of Advertising Smarter focuses on Small Business Saturday — the Saturday after Thanksgiving focused on attracting consumers to local businesses — and looks at how you can tap into these consumers' media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing here, see it in HD on YouTube, or subscribe to see every new episode upon release on iTunes. http://youtu.be/mlwQ3qlFRjs This video features research findings from Ad-ology’s Audience Interest+Intent: Small Business Saturday Shoppers. For even more insights… Ad-ology PRO Subscribers:
- Go to ad-ology.com and click LOG IN to enter your credentials.
- Click on Psychographics > Buying Preferences and select Small Business Saturday Shoppers.
- Go to admall.com and click LOG IN to enter your credentials.
- From the AdMall Directory, click on More Audience Profiles.
- Select the media type you want to sell.
- Select Buying Preferences for Audience Categories, then Small Business Saturday Shoppers.
- Go to ad-ology.com and click Research Store.
- Enter Small Business Saturday Shoppers in the third box ("of this type") of the Research Store Wizard and click/tap on GO!
- The cost of this report is $195.