Episode 43 of Advertising Smarter focuses on Millennials — consumers who were born between 1982 and 2000 — and looks at how you can tap into their media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing on MarketingForecast.com or in the Video section of the Marketing Forecast mobile app, see it in HD on YouTube, or subscribe to see every new episode upon release on iTunes. http://youtu.be/GEoZStnZpRY This video features research findings from Ad-ology’s Audience Interest+Intent: Generation: Millennials. For even more insights… Ad-ology PRO Subscribers:
- Go to ad-ology.com and click LOG IN to enter your credentials.
- Click on Psychographics > Ethnic+Lifestage Interests and select Generation: Millennials.
- Go to admall.com and click LOG IN to enter your credentials.
- From the AdMall Directory, click on More Audience Profiles.
- Select the media type you want to sell.
- Select Ethnic+Lifestage Interests for Audience Categories, then Generation: Millennials.
- Go to ad-ology.com and click Research Store.
- Enter Generation: Millennials in the third box ("of this type") of the Research Store Wizard and click/tap on GO!
- The cost of this report is $195.