Episode 51 of Advertising Smarter focuses on women's apparel buyers — consumers who are shopping for women's clothing — and looks at how you can tap into these consumers' media interests and habits, buying preferences, as well as their attitudes about advertising. Watch this video briefing here, see it in HD on YouTube, or subscribe to see every new episode upon release on iTunes. http://youtu.be/qNLAB0CPq1I This video features research findings from Ad-ology’s Audience Interest+Intent: Likely Women's Apparel Buyers. For even more insights… Ad-ology PRO Subscribers:
- Go to ad-ology.com and click LOG IN to enter your credentials.
- Click on Psychographics > Purchase Intent and select Likely Women's Apparel Buyers.
- Go to admall.com and click LOG IN to enter your credentials.
- From the AdMall Directory, click on More Audience Profiles.
- Select the media type you want to sell.
- Select Purchase Intent for Audience Categories, then Likely Women's Apparel Buyers.
- Go to ad-ology.com and click Research Store.
- Enter Likely Women's Apparel Buyers in the third box ("of this type") of the Research Store Wizard and click/tap on GO!
- The cost of this report is $195.