New Year's Eve's Most Expensive Destinations

Results from a survey in late 2014 on New Year's Eve hotel costs revealed that New Orleans is actually the most expensive place to spend the holiday. I bet you thought it was Manhattan, right? Take these recent findings into consideration when promoting New Year's Eve packages and events now.

In the Big Easy, a room on New Year's Eve cost revelers at least $359.åÊThat price tag represented a 300+% increase when compared to the amount the least expensive room would cost on a regular day.

That‰Ûªs according to a survey from TravelMag​.com, which compared 30 major destinations in the USA on the basis of their hotel rates, in New Year‰Ûªs Eve 2014: Atlantic City Second Most Expensive U.S. Destination.‰Ûªs spokesperson, Barbara Adams explained, ‰ÛÏWith most New Orleans hotels being close to sold out for New Year‰Ûªs Eve, those that still have vacancies are attaching stipulations to them. More specifically, most such hotels are requiring that guests commit to staying at least two, or in some cases even three, nights.‰Û

Also pricey in which to spend New Year‰Ûªs Eve were New York City and Miami Beach. Ranking third and fourth most expensive, these Eastern seaboard cities were posting New Year‰Ûªs Eve rates of $345 and $313, respectively. On the other hand, the moståÊaffordable U.S. destinations in which to ring in the New Year were Indianapolis and Baltimore, where celebrators could find a room for less than $100.

For each destination, the survey established the amount a couple would have to spend on December 31, 2014 to stay overnight in the cheapest available double room. Only such hotels rated 3 stars or higher and those that are located in or close to the city centeråÊwere considered in coming up with the rankings.

With a rate of $350 for the least expensive double room, Atlantic City took the second spot on the survey, according toåÊThe Most Expensive Destinations in the USA for New Year‰Ûªs Eve. In the New Jersey resort city, New Year‰Ûªs Eve celebrators had to spend close to 600% more than usual compared to regular rates. That percentage places Atlantic City, by far, as the city with the biggest rate increase among all destinations considered. The New Jersey resort city boasts the biggest rate increase among all destinations, because in general visitors can find a room there for less than $100 per night.

The following table compares New Year‰Ûªs Eve hotel rates for 30 major destinations in the USA and conducts a comparison with regular rates. The prices shown reflect the rates on December 31, 2014 for the cheapest available double room in a centrally hotel that is rated at least 3 stars. Regular rates reflect the price for the least expensive double room the week that followed (January 7‰ÛÒ8, 2015).

1. New Orleans $359 (+ 302%)

2. Atlantic City $350 (+ 586%)

3. New York City $345 (+ 287%)

4. Miami Beach $313 (+ 144%)

5. Honolulu $284 (+ 162%)

6. Nashville $284 (+ 167%)

7. Denver $269 (+ 108%)

8. Las Vegas $249 (+ 117%)

9. Savannah $223 (+ 153%)

10. Los Angeles $209 (+ 36%)

11. Charleston $199 (+ 67%)

12. San Antonio $198 (+ 146%)

13. Seattle $195 (+ 97%)

14. San Francisco $194 (+ 96%)

15. Austin $177 (+ 55%)

The rates were established on December 19, 2014 based on research conducted on the various leading hotel-​booking sites​.Help hotels, resorts and B&Bs in your area make the most of the New Year's Eve cash flow opportunity by giving them good information about celebrators.

AudienceSCAN found 14.7% of consumers celebrated NYE in hotels, bars and/​or restaurants in 2014. Celebrators are 47% more likely than average to be aged 25–34 and 43% live in urban areas. 27% of Celebrators have never been married, and 51% are married, so hotels could try catering to couples wanting to bring the romance back, as well as singles hoping for the midnight kiss of a stranger. Try offering a daily deal because revelers are 69% more likely than average adults to take action after seeing one! 22% said they learn about nearby concerts, shows and events through TV, and 19% said newspapers.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.