Did you know that 1/3 of US households have a resident child but 2/3’s have a pet? Perhaps this statistic explains the size of the pet care industry: $ 39 billion in 2007. While pet food and toys remain steady cash generators, big growth can be found in what higher income consumers spend on pet services.
When you’re working with your pet care service vendors, suggest increased marketing in the following areas:
- Nutritional supplements
- Artificial joints and organ transplant
- Pet hotels at airports
- ‘Sleepaway’ camps for pets
Mercanti Group release, 3.31.2008