Now for Something A Bit Different

Sometimes it's fun to go against the grain. Sometimes tweaking the regular mindset a bit can take a project, idea, or relationship in a completely different direction. An article by two contributors to MarketingProfs offers some advice on customer service that detours from the norm. While their suggestions aren't too far-fetched, they aren't, in the words of the authors, "cookie-cutter best-practices…too obvious and stale to motivate your people toward new plateaus." So, if you're tired of the same-old, same-old that aren't generating fresh results, take a look at these tips and then head over to the original article to read more about each suggestion, as well as others' comments and additional suggestions. 1. Stop helping the customer! 2. Live in a fantasy world 3. Dominate the scorebook by putting away the rulebook

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