Oh Baby: Top Trends in Baby Furniture, Nurseries

BY Courtney Huckabay
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Parade and Company, a children's home interiors seller, reported trends in nursery stylings. Infant furniture and decor retailers should be sure to stock and promote the following trendy cribs, beds, rockers, themes and decorating items to drive traffic to stores.

Playhouse Beds

"If 2016 was the year of the 'house frame' floor bed, then 2017 is the year of the playhouse or cabin bed. A souped-​up version of the house bed, playhouse beds have the benefit of being elevated off the ground but having a fully enclosed sleep area – keeping toddlers from rolling onto the floor at night, while making bedtime fun."

With 4.5% of Americans planning to buy Baby/​Nursery furniture in the next 12 months — according to new AudienceSCAN data — it is worth showcasing a playhouse bed in all ad campaigns.

Candy Colors

"We are seeing a shift from the soft pastels of 2016 to a more saturated palette. Whereas the soft pastel rooms featured one or two colors, today's colorful rooms have no limits."

Precious Metals

"From brass cribs with a vintage flair, to gold light fixtures and wall decor, nurseries are all about the sparkle using all types of shiny metals."

Those precious metals could appeal to Baby Furniture Shoppers from a sparkling TV screen. The new AudienceSCAN survey revealed 51% of nursery shoppers took action after seeing commercials (over-​the-​air, online, mobile or tablet) in the past 30 days.


"The Boho trend is a truly global one. From the tribal themes in Australian interiors to the southwestern flair in North America, this trend mixes global and local – anything goes! From dream-​catchers, arrows and feathers to macrame and Moroccan rugs."


"These playful lighting alternatives are great as wall art or a night light – infusing a pop of color with a modernized 1980s flair. Available as personalized name signs or shapes to suit all nursery themes, we think neon lights will only grow in popularity in 2017."

Play Rugs

"Whether it's a soft place to lay down baby or a play mat for a busy toddler, play rugs are functional and decorative."

These fun play rugs would look lovely on internet banner ads. The new AudienceSCAN survey revealed Baby Furniture Shoppers are 84% more likely than average consumers to take action after seeing an internet banner ad.


"The black and white trend has been going strong for a couple years now, but has it reached its peak? It's a tricky one to predict. We are seeing the beginnings of a transition to more to greys and neutrals now, as well as the introduction of more natural elements."

AudienceSCAN data is available as part of a subscription to AdMall for Agencies, or with the SalesFuel API. Media companies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.