Online Colleges to Promote Their Lower-Cost Models

by | 2 minute read

For many U.S. stu­dents, mov­ing out of their par­ents’ homes and onto a col­lege cam­pus is an expen­sive rite of pas­sage. But with the eco­nom­ic recov­ery stalling and the cost of high­er edu­ca­tion increas­ing, some col­leges are pro­mot­ing a less cost­ly way to obtain a 4‑year or Master’s degree. One of the lat­est pro­grams being mar­ket­ed by for-profit col­leges is the online study option.

The Col­lege Board reports that the aver­age annu­al cost at a tra­di­tion­al 4‑year col­lege is $20,000 by the time room, board, tuition and sup­plies are added up. In addi­tion, the aver­age stu­dent who grad­u­ates with a 4‑year degree has $25,000 in stu­dent debt. These num­bers are forc­ing college-bound stu­dents to look for alter­na­tives.

For many, the for-profit col­lege route has been attrac­tive, despite recent news reports about some of these stu­dents incur­ring high costs and expe­ri­enc­ing high­er loan default rates. To light­en the finan­cial bur­den, insti­tu­tions like Ash­worth Col­lege are pro­mot­ing their online pro­grams. These schools main­tain afford­able tuition rates by offer­ing online instruc­tion only. Stu­dents are able to choose from a vari­ety of online degree and cer­tifi­cate pro­grams. Prospec­tive stu­dents can also find pro­grams for mil­i­tary edu­ca­tion, high school diplo­mas and sup­port for home­school­ers.

As the cost of high­er edu­ca­tion con­tin­ues to rise, more aca­d­e­m­ic insti­tu­tions may mar­ket qual­i­ty instruc­tion­al pro­grams for an afford­able price. This change could bring about mar­ket pres­sure and dri­ve more adver­tis­ing from tra­di­tion­al insti­tu­tions as well.

[Source: Attend­ing Col­lege Online Can Offer Relief From Ris­ing Tuition and Lin­ger­ing Edu­ca­tion Loans. Ash­worth Col­lege. 26 Jul. 2011. Web. 2 Aug. 2011]


Kathy Crosett
Kathy is the Vice Pres­i­dent of Research for Sales­Fu­el. She holds a Mas­ters in Busi­ness Admin­is­tra­tion from the Uni­ver­si­ty of Ver­mont and over­sees a staff of researchers, writ­ers and con­tent providers for Sales­Fu­el. Pre­vi­ous­ly, she was co-owner of sev­er­al small busi­ness­es in the health care ser­vices sec­tor.