Restaurants are serving up opportunities for AmericaÛªs young people.åÊAs summer winds down and students head back to school, the National Restaurant Association is highlighting the restaurant industryÛªs role in providing job opportunities to millions of young people across the country. The National Restaurant AssociationÛªs ÛÏWhere I StartedÛ multi-media campaign includes a series of profiles, social media and digital content, all housed at AmericaWorksHere.org/WhereIStarted.
"The restaurant industry trains AmericaÛªs workforce, providing jobs that are valuable and flexible, and offer critical work experience that set young people on a path of advancement,Û said Dawn Sweeney, President and CEO, National Restaurant Association.
At a time when the nationÛªs youth unemployment rate stands at more than 20%, the restaurant industry is serving a critical need as the largest employer of teens, providing job opportunities to 1.5 million people between the ages of 16 and 19.
"The restaurant industry is proud to foster skills-building and support scholarship," Sweeney added in "Restaurants: Serving Up Opportunity for AmericaÛªs Young People."
"Our industry has its own educational program ÛÒ ProStart ÛÒ that last year reached more than 118,000 students at 1,700 high schools across 50 states,Û she said. ÛÏProStart teaches high school students skills that are useful for any industry, while also focusing on culinary techniques and restaurant management fundamentals.Û
1 in 4 restaurant employees is a student. The industry provides employees with the flexibility that allows work to fit into their busy lives.
Restaurants are the largest employers of teens. 1.5 million people between the ages of 16 and 19 work in restaurants. ThatÛªs one-third of all working teenagers in the U.S.
1 in 3 AmericansÛª first job is in a restaurant. Many young people who start in the restaurant industry also stay and advance in the restaurant industry. 71% of employees aged 18 to 24 have landed more lucrative jobs in the business after their first jobs.
Restaurants were expected to add 522,000 jobs this summer season, according to the National Restaurant AssociationÛªs 17th Annual Eating and Drinking Place Summer Employment Forecast. The projected 2015 gain would represent the third consecutive year in which restaurants added at least 500,000 jobs during the summer season.
Even though the summer hiring season is over, restaurants are preparing for their busy holiday season now. You can appeal to your local restaurants to advertise their open seasonal positions with you. According to AudienceSCAN, 6% of adults will pay for online job postings in 2015. These decision makers are mostly male and are 186% more likely than average consumers to be members of professional/trade associations. Try connecting with them on Facebook if they don't take your calls: 86% were on it in the past 30 days. 33% of online job posters took action after getting a reference by an industry expert.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.