It’s been widely reported that online sales are projected to grow 17% in 2008. But not all products will enjoy those growth rates. Here’s a short list of the top selling categories, percentage of online retail sales and average purchase amount in February 2008 per Nielsen Online:
- Apparel & accessories, 16%, $95.85
- Toys, games & hobbies, 13% , $65.20
- Home & garden, 11%, $143.48
- Books, 11%, $32.80
- DVD/Video, 7%, $42.01
Remind your retailers of the importance of an online marketplace supported by online ad campaigns.
“Apparel and accessories top category for web purchases, Nielsen says,” Internet Retailer, 4.7.2008