Online Purchase Metrics

It’s been widely reported that online sales are projected to grow 17% in 2008. But not all products will enjoy those growth rates. Here’s a short list of the top selling categories, percentage of online retail sales and average purchase amount in February 2008 per Nielsen Online:

  • Apparel & accessories, 16%, $95.85
  • Toys, games & hobbies, 13% , $65.20
  • Home & garden, 11%, $143.48
  • Books, 11%, $32.80
  • DVD/​Video, 7%, $42.01

Remind your retailers of the importance of an online marketplace supported by online ad campaigns.

Apparel and accessories top category for web purchases, Nielsen says,” Internet Retailer, 4.7.2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.