Humans are a visually stimulated species. Especially by video. An increasing number of consumers won’t even bother with books anymore when they could just go see the movie adaptation. When scrolling through social media, a video is more likely to give someone pause than a paragraph of text. Even memes weren’t good enough to stand on their own for long. Now, we have GIFs.
With all this video consumption happening through the course of our daily lives, it’s a shock that some companies still aren’t utilizing online video ads. In his article, "Boost Traffic, Clicks, And Followers Using Video Marketing,” CustomerThink writer Fred Chua shares more about the bright future video has in store.
According to a report by Forbes, online content will be 80% made up of video ads next year. Also, the consumption of online video ads viewed on mobile devices tends to consistently rise by 100% each year.
Okay, so it’s popular. But does that also mean it’s an effective marketing tool? Yes. Chua reports that companies that utilize online video ads witness 41% more web search traffic than their video-less counterparts. An Aberdeen study also revealed that online video advertising-using companies’ revenues tended to increase 49% faster than companies that thought online video wasn’t worth the investment.
Overall, 51.9% of experts in the field of marketing view online video ads as a medium most likely to give companies the top return on their investment. An online video ad is not only more eye-catching than certain other advertising media, that interest leads to web searches. Those searches lead to clicks and, ultimately, to sales.
Still unconvinced of online video’s demographic influence? Check out the Online Video Watchers profile in AudienceSCAN from AdMall by SalesFuel. It will give you insight into who is watching, their purchase intent, and other forms of advertising your clients could pair with online video to make an even more effective ad campaign.