Only 36% Engaged in Their Wellness Plan Weekly

A HealthMine Survey Reveals Wellness Plans Are Not Sustaining Consumer Engagement. The survey of 806 consumers with sponsored wellness plans showed only 36% engaged in their wellness plan weekly. The survey revealed that less than half, 44%, stay engaged in their wellness plan the entire year.

A January 2015 HealthMine‰ã¢ survey of 806 consumers with wellness plans indicated that these plans are still at their beginning stages. The results show that wellness plans can improve consumer engagement, improve integration of lifestyle and disease management programs, and improve effectiveness in helping consumers manage health-​care costs.

A mere 35% of respondents said they were in a wellness plan that included both lifestyle management and disease management tools. The HealthMine survey fielded by Survey SamplingåÊInternational from December 29–31, 2014 revealed that 38% of surveyed Americans who have a sponsored health-​care plan also have a sponsored wellness plan. To see full results go here.

Respondents with wellness plans said that while most like their plans, just 36% are engaged in the plan on a weekly basis throughout the entire year.åÊ Sustainable engagement of consumers is key to improving group health and better managing health costs.åÊ Overall respondents felt that a wellness plan helped them manage health, but are unsure if it helped to lower or improve health-​care costs.åÊ The survey was completed by 806 Americans with sponsored wellness plans, ages 26–64.

While 70% of respondents said that their wellness plan helped them manage their health, just 38% said it helped them manage health-​care costs.åÊ In addition, 71% of respondents said that they were in the program to care for their health as a primary incentive.

Many wellness plans are initiated with monitoring devices but less than half (45%) of wellness plans automatically update data from tracking devices.åÊ This is despite the fact that 70% of respondents said that their wellness plans were based on completing exercise-​related activities.

Said Bryce Williams, CEO of HealthMine, "In health care delivery today, more than ever, employers and payers must engage their members with health information that is personally relevant, clinically focused, and automatically available anytime, anywhere. Clinical data tied to lifestyle management gives consumers real measurements to see if they are making progress.åÊ That creates sustainable engagement, which delivers real health-​care cost savings."

When it comes to health and wellness, 11.3% of Americans expect to pay for medical insurance (out of their own pockets) this year, according to AudienceSCAN. 22% of these adults are between the ages of 55 and 64, while 21% are 65 and older. With wellness on their minds, the top 4 activities these consumers do for exercise are: Walking long distances for health (49%), Fishing (30%), Bicycling/​Spinning (28%), and Camping/​Hiking (27%).

Getting in their inboxes will help with your marketing. In the past 12 months, email advertising/​newsletters have led 27% to start online searches. They think magazines and TV are the best sources for health/​medical information.

AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.

Courtney Huckabay
Courtney is the Editor for SalesFuel Today. She analyzes secondary customer research and our primary AudienceSCAN research. Courtney is a graduate of Middle Tennessee State University.