Opportunities for Health Care Marketing

Health care promises to be one of the hot topics in this year’s national elections. You can help your health-​care related clients attract more business by marketing the types of products and services in demand. Here are a few key indicators from Deloitte’s 2008 Survey of Health Care Consumers:

  • Retail clinics will continue to grow in popularity. Up to 1/​3 of consumers say they’ll use these facilities – over 1 in 6 already have with Gen Y and Seniors having the highest visit rate.
  • Alternative/​holistic therapies are popular with over 1/​3 of consumers.
  • Consumers are increasingly taking responsibility for some of their own health care. ¼ now maintain their own health records.
  • Consumers want more online interaction with health care providers.

Read the entire study, including demographic data, and discuss a new marketing plan with your clients.

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.