In honor of National Dog Appreciation Day on August 26, Wag!, the on-demand mobile dog walking app, revealed survey results exploring the crazy depths of a pet parent's love and the special things they do for their dogs. From being the number one shoulder to cry on to tattoo memorials, two things are clear from the survey results: dogs are cherished relationships.
The majority of Tattoo Shop Customers (61.4%) are under the age of
34, according to AudienceSCAN, and 48.2% are dog owners while 32.5% own
cats. These age groups are notorious for being digitally savvy. Nearly
58% play online games, 35.5% have watched an online video about a
product they were considering buying in the past six months and they're
40% more likely than most adults to read a blog every day.
While it's no surprise dogs are adored by their families, 38% of the 2,000 pet parents surveyed said the "person" they show the most love and attention to in their household is their dog, ranking higher than kids (31%) and spouses or significant others (23%). Pet parents also take "therapy dog" to a whole new level with 44% of respondents saying they are most likely to turn to their dog for comfort when they're feeling sad or angry, compared to 34% who would instead turn to their spouse or significant other.
Beyond emotionally leaning on pets, pet parents also said they express their boundless love in a variety of unusual ways:
joy a dog brings to our lives is unparalleled, so much so that nearly
one-third of pet parents would consider expressing their undying love
for their dog with a tattoo and 15% of pet parents said they already
have one. Paw prints were the number-one tattoo choice (45%), with pet
portraits (27%) and pet names (26%) nearly tying for second. Those
wanting to ink "(wo)man's best friend" on their body for an eternity are
in good company with celebs like Jennifer Aniston, Miley Cyrus and Pink rocking their own dog tattoos.
According to AudienceSCAN, more than half of Tattoo Shop Customers are active on a number of social media platforms, including Facebook (85.4%), YouTube (76.2%), Instagram (64.7%) and Snapchat (51%). They're 128% more likely than other adults to post a selfie online (such as their brand new pet-related tattoo) and 63% more likely to share good experiences on social media. Last year, 67.7% took action after seeing ads on social media and 24.4% took action after seeing information on social media that wasn't even an advertisement.
Gifts & Parties: Birthday celebrations are a big deal. So much so, that most pet parents have extended the tradition to their dog, with 60% purchasing them a birthday gift, 88% feeding them a special treat or meal, and nearly 25% throwing their dog a birthday party.
Nanny Cams: The
survey revealed a new parenting trend — helicopter dog parent — based on
the fact that 19% of respondents have purchased technology to check in
on their pet throughout the day.
Tattoo Shop Customers are receptive to numerous forms of digital advertising. According to AudienceSCAN, 59.1% of this audience took action after seeing an ad on a mobile smartphone or through a text message last year. They're also 54% more likely than other adults to take action after seeing a pre-roll video ad. Nearly 71% also took action after seeing a TV commercial last year.
AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. Media companies and agencies can access AudienceSCAN data through the AudienceSCAN Reports in AdMall.