On-Demand Webinar: Navigating the Local Ad Marketplace During the Pandemic
The COVID-19 pandemic will have a profound impact on the local advertising landscape this year. Businesses are working tirelessly to ensure employee safety; while balancing concerns for their operations and bottom line. The balancing act is not easy. Media sellers can help their advertisers by finding ways to help them communicate their customers’ needs for goods and services under new government restrictions and limitations.
Join SalesFuel and BIA for on-demand viewing of this webinar. The CEOs of both firms will share their years of experience and combine their insights to identify valuable local market trends and opportunities for local sales efforts during economic crisis. They will concentrate on the three categories that have recently experienced the largest growth: Home and Trade, Legal, and Financial businesses and share the methods they have developed to help media sellers support local businesses.
Joining the discussion is key industry authority Jeffrey Hayzlett. Jeff will contribute his experiences on how to maintain business continuity during market disruptions. He will also offer strategies that can be implemented immediately on the best ways to thrive with positive leadership. Join us to see how you can best allocate your valuable time and energy right now to position your company for success in this challenging environment.
- C. Lee Smith, President/CEO, SalesFuel
- Tom Buono, CEO & Founder, BIA Advisory Services
- Jeffrey Hayzlett, CEO, C‑Suite NetworkPrimetime; TV & Podcast Host; Best-Selling Author and Former CMO of Eastman Kodak
- Rick Ducey, Managing Director, BIA Advisory Services
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