Eye care professionals are dedicated to providing the best possible care to their patients and offer solutions ranging from traditional glasses to contact lenses to LASIK. Both contact lenses and LASIK are more invasive than glasses but they also offer a better ‘aesthetic’ correction. To determine which form of corrective treatment offers the most satisfactory outcome to patients, several private practices and the Cornea Research Foundation of America surveyed 2,000 patients ranging from age 18 to 60. The findings show strong satisfaction with LASIK results 1 year after the procedure was performed.
The researchers asked patients about their vision corrections solutions and any related difficulties or complications. They plan to repeat the survey at the 2 and 3 year point for this patient pool. In this study, 3 groups were studied regarding their satisfaction with their current vision correction solution: patients who went from glasses to LASIK, patients who went from contact lenses to LASIK, and patients who did not change their use of contact lenses.
Patients who opted for LASIK from glasses or LASIK from contact lenses reported the highest satisfaction, 77% and 87% respectively. Only 53% of patients who stayed with contact lenses said they were satisfied.
Researchers also reported that LASIK patients reported fewer night-driving vision issues at the 1 year post-surgery point. Overall, about 60% of the patients in the group had night-driving difficulties prior to treatment. Now, only 46% of previous glasses users who had LASIK report this issue and 38% of previous contact lens users who had LASIK report the same.
In the next year, about 1.8% of U.S. adults plan to explore getting LASIK surgery according to AudienceSCAN. Slightly more men (52.3%) than women (47.7%) are considering the procedure. About 40% of this audience intends to pay for teeth whitening and another 37.6% plan to pay for hair coloring, permanents, or styling services – indications that these consumers are image conscious. Service providers should ad online display advertising to their media mix as this audience over-indexes for having taken action in the past 30 days as a result of seeing ads in this format.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports in AdMall.