Personal Robots Identified as a Growing Market

For anyone who has ever dreamed of having a personal robot to clean the house or shovel snow, the future has arrived. ABI Research, which tracks business conditions in a number of fields, notes that robotic 761778_robot_y-xtechnology is finally ready to break into the mainstream marketplace. This development follows years of commercial and military use of robotic technology.

According to ABI Research, the personal robotic market, valued at $1.16 billion in 2009 will grow to $5.26 billion by 2015.

U.S. consumers have been purchasing robotic products such as vacuum cleaners and toys for several years. However, study authors see future growth in 3 specific areas:

  • Task performance such as security systems
  • Educational tools
  • Consumer entertainment

ABI Research analysts believe that the U.S. comprises the biggest market for product introductions. The market may expand beyond consumer interests as well. According to study author, Marc Liggio “[t]elepresence is a big buzzword in the personal robotics market. Robots with telepresence capabilities facilitate the interaction of a remote user with people and the environment through the robot. Telepresence is a coming business solution..”

As these new products are released, their disruptive technology will generate consumer interest and sales. However, businesses that sell these products will need to increase marketing budgets not just to promote their offerings but to educate consumers about functionality.

[Source: Personal Robotics 2009, ABI Research, November 2009] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.