Pharmacies to Promote Their Role In Vaccinations

BY Rachel Cagle
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"According to the National Community Pharmacists Association’s 2018 Digest, 73% of independent pharmacies are immunizing. As of December 2018, more than 340,000 pharmacists have been trained to administer vaccines across the patient lifespan, reports Drug Store News."

"Although state laws vary for the need for a protocol and/​or prescription to give a vaccine, minimum age limit, and the vaccines pharmacists are authorized to administer, pharmacists have the authority to prescribe vaccines in all 50 states, as well as Puerto Rico and the District of Columbia."

"Indeed, pharmacists have made substantial headway as immunizers, even overcoming pushback from many physicians who viewed pharmacists as a threat to their revenue stream to become a trusted resource and accessible source for patients’ vaccination needs."

"Like many health care providers who vaccinate, pharmacists face challenges, including the growth of the anti-​vaccination movement, which has been spreading misinformation that vaccines cause illnesses and such conditions as autism. The movement has been tied to the current measles outbreak, as the majority of cases are occurring among unvaccinated children, the CDC said."

"Pharmacists can be instrumental in providing accurate information to parents since they more usually are accessible than other health care providers, experts said."

Drugstore Pharmacy Users get most of their local news through the TV, newspapers, the radio and magazines, according to AudienceSCAN. Those are also effective media forms to target them with ads. Within the last year, they've also taken action after seeing sponsored search ads, receiving email ads, finding ads on daily deals sites such as Groupon and seeing internet banner ads.

AudienceSCAN data is available for your applications and dashboards through the SalesFuel API. In addition, AdMall contains industry profiles on drugstores/​pharmacies, as well as lead lists at the local level. Media companies, sales reps and agencies can access this data with a subscription to AdMall from SalesFuel.