Planned Increases in Ad Spending Varies by Industry

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New reports about cutbacks in 2008 ad spending abound. Not all industries will reduce spending equally. And some industries don't anticipate cutting back spending at all.
Here's TNS's projections for which industries will increase ad spending (not counting freestanding inserts)

  • Personal care products 10.1%
  • Food products 7.6%
  • Financial services 5.4%
  • Restaurants 0.5%

Do you have proposals ready to pitch to clients in these industries?

Source: Vranica, Suzanne. "Spending Trimmed for Slower Times," Wall Street Journal. 3.31.2008

Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-owner of several small businesses in the health care services sector.
April 8, 2008 Business Development