New reports about cutbacks in 2008 ad spending abound. Not all industries will reduce spending equally. And some industries don't anticipate cutting back spending at all.
Here's TNS's projections for which industries will increase ad spending (not counting freestanding inserts)
- Personal care products 10.1%
- Food products 7.6%
- Financial services 5.4%
- Restaurants 0.5%
Do you have proposals ready to pitch to clients in these industries?
Source: Vranica, Suzanne. "Spending Trimmed for Slower Times," Wall Street Journal. 3.31.2008