SalesFuel has teamed up with IHS Automotive, formerly known as Polk, to provide agencies, marketing consultants and media companies this comprehensive look at the market standing for automotive dealerships in terms of sales of new vehicles in their markets.
Each report analyzes market share of a dealer's brand, individual models, and the demographics of the customers who have purchased those vehicles. Key questions that get answered include:
- How can the dealer secure more units in their own backyard?
- Where are other dealers finding success?
- How can the dealer shift their marketing to gain business that should be theirs?
- Does the dealer's media mix match the audience of their top models sold?
- Is the dealer's marketing content properly aligned with the top models sold in the market?
These reports are perfect for small-to-midsize agencies or media companies without research analysts that can process the full Polk database.