The argument has been raging for over a decade now. Is pay per click (PPC) or search engine optimization (SEO) more effective for marketers? New research shows that marketers would be wise to invest in PPC, especially if they are seeking fast results.
Recently Webrageous called out online agency Webmarketing123 about its survey results on search marketing. The Webmarketing 123 survey found that SEO is better for generating leads, however; Webrageous reminds marketers that PPC can bring in leads twice as fast as SEO. Webrageous analysts point to a Wordstream study on Google click activity. In that study, paid search generated 64.6% of clicks while SEO was linked to 35.4% of clicks.
Webrageous Director of Marketing David Chapman also points out that many marketers fear embarking on a PPC campaign because of expense. But marketers fail to account for the speed of PPC. According to Chapman, an enterprise may need to wait up to 10 months to see results from an SEO campaign while well managed PPC campaigns can bring in leads within days. During those 10 months, enterprises are expending resources on managing the campaign, writing content and optimizing their sites.
As the web grows more complex, marketers may well feel that they need help managing all of their search efforts. Expert management on this front, especially for PPC, will bring new leads through the door quickly.[Source: Pay Per Click Advertising Revealed as Fastest Way to Generate Leads. Webrageous.com. 20 Nov. 2012. Web. 6 Dec. 2012]