Prestige Skincare Sales on the Rise, Led by Anti-​Aging Segment

Prestige skincare dollar sales increased 7% in the first half of 2010, compared to the first half of 2009, according to The NPD Group, Inc., which reports on beauty industry trends.  All segments posted positive growth dollar growth in the first half (January thru June) 2010, except for the Body segment (down ‑5%).

The biggest skincare category winner during the first half of the year was Sets and Kits, up 17% in dollar sales. The Face category had the second highest growth, an increase of 7% in dollars. Sun and Hair saw dollar sales increases of 5% and 3%, respectively.

Anti-​aging captured the lion's share of the facial skincare market with 61% for the first half of 2010. In the Face category, anti-​aging outperformed the overall segment performance, up 9%, compared to the first half of 2009. Of anti-​aging dollars, the majority was spent on a facial moisturizer (44% dollar share). Age specialists were the second largest segment at 25% share, followed by eye products at 19% share.

"These positive results reflect consumers' continued appetite for high quality skincare and the prestige shoppers' loyalty to the prestige channel and the brands they love and trust," said Karen Grant, vice president and global industry analyst, The NPD Group.

"The results so far this year are quite encouraging, especially when we see that total skincare has not just surpassed the results of the recessionary year 2009, but has almost surpassed the pre-​recession year of 2008. New launches (excluding gift sets) are up almost $20 million more than first half 2008 and specialized facial treatment products are up almost 60% compared to 2008. These achievements are signs that 2010 will be the year of prestige skincare," ended Grant.

[Source:  "Beauty Industry Trends." The NPD Group. 15 Sept. 2010.  Web.  20 Sept. 2010.]