Many marketers have determined that capturing consumer attention in the store makes the difference when in comes to purchase decisions. But not all in-store marketing programs are created equal. “Shopper marketing”, the new term for in-store promotion, now claims 8% of ad budgets. Of the 19 possible forms of shopper marketing, TNS reports the following are most effective:
- In-store samples
- Package ads
- Coupon dispensers
- In-store fliers
- End-aisle displays
If your clients are asking about the latest and trendiest in-store promotional techniques, share this data with them.
Advertising Age, 4.14.2008
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel.
Previously, she was co-owner of several small businesses in the health care services sector.
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