Rating In-​Store Marketing Programs

Many marketers have determined that capturing consumer attention in the store makes the difference when in comes to purchase decisions. But not all in-​store marketing programs are created equal. “Shopper marketing”, the new term for in-​store promotion, now claims 8% of ad budgets. Of the 19 possible forms of shopper marketing, TNS reports the following are most effective:

  • In-​store samples
  • Package ads
  • Coupon dispensers
  • In-​store fliers
  • End-​aisle displays

If your clients are asking about the latest and trendiest in-​store promotional techniques, share this data with them.

Advertising Age, 4.14.2008

Kathy Crosett

Kathy Crosett

Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.