Restaurants Show Growth in Soup and Salad Menu Items

Away-​from-​home soup and salad purchases are on the rise, as consumers seek light, healthy and affordable fare.  A variety of portion sizes featuring soup/​salad options on different areas of the menu allows consumers to tailor their meal specifically to their needs.  Whether it's a cup or bowl, side or entree, 62% of consumers now order soup at least occasionally during restaurant visits, up from 43% just two years ago.  Salads have also increased, 76% of consumers now occasionally purchase salad away from home compared to 66%. 

"Healthy options and portion variety are driving factors in today's soup and salad menu positioning," says Technomic Director of Consumer Research Sara Monnette. "Operators are revamping their menus in response to consumer demand for soup and salad as a standalone entree, side substitution, an appetizer, or a component of a combo meal.  There are many menu variations in which soups/​salads are now offered."

  • Soup and salad are the two most common appetizers at both limited-​service restaurants (LSRs) and full-​service restaurants (FSRs).
  • Salads are the third most frequently menued entree at LSRs and rank fourth at FSRs.  Chicken-​topped salads are the leading entree variety offered at FSRs, followed by Caesar while Caesar salads are leading entree variety at LSRs.
  • Interest in healthier, lighter fare is driving increases for both soup and salad.  78% of consumers who are purchasing salads more often say they're seeking a healthier option and 49% want something lighter.
  • A strong majority (53%) of consumers strongly agree that dressings are a key component, if not the key component of a tasty salad. The overall variety of options and flavors offered trumps healthfulness and brand names as purchase drivers.
[Source:  "Super and Salad Consumer Trend Report."  26 Mar. 2012.  Web.  6 Apr. 2012.]