Retail Health Clinics to Target Younger and Uninsured Consumers

Last month, I highlighted how retail health clinics can increase patient loads by promoting both excellence of care and lower costs. The most recent Survey of Health from Deloitte indicates that retail health clinics are gaining acceptance by consumers – especially when they are seeking primary care services.  About 15% of all consumers have visited a retail health clinic this year which is about 2% higher than the findings showed last year.

However, visit rates to these clinics vary by age group and other demographic factors.  When it comes to age groups, younger consumers appear more willing than others to visit retail health clinics. Here’s how the core users of these services break out by age group:

  • Generation Y: 19%
  • Generation X: 17%
  • Baby Boomers: 13%
  • Seniors: 10%

Study results indicate that while Boomers dropped their visit rate slightly in the past year, all other groups upped their visit rates.

Convenience continues to be a key reason that many consumers visit a retail clinic. When faced with the choice of waiting 1 week to see their primary care physician, nearly 3 out of 10 consumers (29%) say they’d go to a retail clinic instead. Younger consumers generally say they are far less likely to want to wait to see their primary care physician.

Insurance coverage also makes a difference. The key reasons uninsured consumers visit retail health clinics are:

  • Saves time: 34%
  • Saves money: 45%

Retail clinics may play an increasingly important role in delivering lower-​cost services as the entire health care industry continues to evolve. To build traffic and awareness, they may also be marketing to specific demographic groups.

[Source: 2010 Survey of Health Care Consumers. Deloitte​.com. May 2010. Web 4 Jun. 2010] 
Kathy Crosett
Kathy is the Vice President of Research for SalesFuel. She holds a Masters in Business Administration from the University of Vermont and oversees a staff of researchers, writers and content providers for SalesFuel. Previously, she was co-​owner of several small businesses in the health care services sector.