State governments are increasingly turning to private companies to provide services and the latest trend is privatization of roads. One report indicates that at least 16 states have turned to private companies to build and operate roads. In exchange the private companies usually have the right to collect tolls for access to these roads. The topic is being actively debated in many state legislatures that face cuts in highway funding from national sources and consumer resistance on the topic of tax increases.
You can help your highway contracting firms compete for new jobs by preparing effective marketing material that speaks to experience and ability when it comes to managing these projects. And once the projects are complete, marketing campaigns to promote travel on the roads and bridges will be key to project success.[Sources: Road Privatization, U.S. Pirg, Fall 2007; Sundeen, Matt. "The Money Road," State Legislatures, May 2007 ]