Challenge: Gaining traction among other window and door companies in the market
Chris Sanders, a sales assistant at KKTV, was only two months on the job when they were looking for more research into a local window and door manufacturer. Sanders knew right away that they could use AdMall for assistance.
“This is my first two months in the [media sales industry],” said Sanders. “I didn’t know the owners because I was doing this on behalf of an AE. But this was a window and door company that [was] having trouble gaining market share in the Colorado Springs market.”
Whether you’re a veteran sales rep, or a brand-new sales assistant, AdMall is the best tool to use when you’re looking to compile the research you need for a complete sales pitch. In the case here, Sanders wanted to ensure that they were able to create a sales presentation that showed their company was going to be the best option for the local window and door company.
Solution: Turn to AdMall’s sales tools to bolster sales pitch
AdMall has many different reports that a rep can choose to use to create a campaign for an advertiser. In Sanders’s case, they chose the route they learned in their AdMall 101 training, which highlights the Local Account Intelligence Report.
“AdMall highlighted more than enough opportunities and important bits of information that informed and educated the client,” said Sanders. “I pulled their Local Account Intelligence Report and ran a Digital Audit as well as looked at their competitors and demographics.”
Sanders, and the sales team, sold the window and door business on a mix of TV, video, OTT and social media ads.
Result: A big time sale for a new employee
The window and door company was impressed with the research Sanders and their team were able to present. So much so that the business agreed to a 12-month ad spend of $3,000 per month, totalling $36,000.
Any sale is a success. But for Sanders, it’s even sweeter because they were so new.
“This was my first BGP to put together, so I was proud of the results and the AdMall research was clearly the driving factor in impressing and convincing the client to move forward with us,” said Sanders. “I use it daily to find info on industries in the area. It is a fantastic tool.”
Having only been on the job for a couple weeks at the time of the sale, Sanders attended AdMall trainings and got certified. They credit that training and certification with helping them achieve the sale to the window and door company.
“After we did the trainings, and got certified, I felt comfortable,” said Sanders. “And the more I use it the better I get with it. I would tell [other reps] it is the quickest and easiest method to find actionable insights and important stats and figures to show to the client to get a good conversation going.”
AdMall’s Local Account Intelligence Report is available for over 400+ business types and provides a myriad of research from the local, state and national level. It is the baseline report a rep should run before their first sales call that will put them on a level playing field with a potential client.
Everything from market demographics, consumer spending, marketing/budget figures, top products sold, industry challenges and opportunities, and more can be found in this report. If you’d like to learn more about the Local Account Intelligence Report, feel free to register for the next AdMall 101 webinar in AdMall’s Learning Center.
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