Sales Development Services Rebrands Ad-​ology Research to AudienceSCAN

New Research Helps Marketers Target Audiences by Purchase Intent

Sales Development Services, Inc. (SDS) has announced the rebranding of its line of primary media and digital research from Ad-​ology to AudienceSCAN.®

AudienceSCAN-logoAudienceSCAN provides insights into future customers’ purchase intent, personal goals, shopping motivations, and more for the next 12 months. AudienceSCAN profiles nearly 1,000 U.S. audiences every year for use in all forms of marketing.

Before you can persuade your audience, you need to know your audience – and not just what they did in the past,” said C. Lee Smith, president and CEO of SDS. “Marketers cannot change the past, but they can influence the future, and that’s the focus of our research,” he added.

In addition to purchase intent, AudienceSCAN also profiles audiences for:

  • Healthcare/​Wellness concerns
  • Digital/​Technology usage, including social media
  • Traditional media usage (TV, radio, newspaper, magazine)
  • Lifestyle, sports and music interests
  • Automotive brand and model preferences
  • Chain store/​Restaurant customers for major national brands

AudienceSCAN_mobileAudienceSCAN data, available in AdMall® PRO and AdMall for Agencies, is designed for the specific needs of media companies and advertising agencies. Dashboard Datasets are also available for marketers to use in their business dashboards.

In addition, AudienceSCAN provides Daily Briefings free of charge through the AudienceSCAN mobile app for Apple iOS, Google Android and Amazon Fire, as well as the AudienceSCAN Today email.

AudienceSCAN was the name of Ad-ology’s most successful product, and with the expansion of the product, it was a logical name choice,” Smith said.

AudienceSCAN’s parent company, Sales Development Services Inc., will continue to be a research partner of the American Advertising Federation’s annual National Student Advertising Competition by providing the NSAC Best Use of Market Research Award.

To learn more, visit AudienceSCAN​.com.



Sales Development Services, Inc. (SDS) – a Westerville, Ohio firm founded in 1989 – is the parent company of AdMall, AudienceSCAN, SalesTouch® and Media Sales Today™ — the online publication for media sales, marketing and management. SDS also leads the Agency New Business Hunters and Media Sales Professionals groups on LinkedIn.

AdMall, AudienceSCAN, Ad-​ology and SalesTouch are registered trademarks of Sales Development Services, Inc.