BY Jessica Helinski
How do you close sales emails? You may not think much about it, but this small detail can have a big impact. While writing emails can already be a struggle for time-strapped reps, taking a moment to add a closing is worth it.
For many sellers, emails may feel thankless. A quarter of sellers even say that it’s getting harder to get them returned, according to the Voice of the Sales Rep study. With responses becoming rarer, many sellers may wonder if their efforts are even making an impact.
And 30% report that the number of emails they send is an important metric for success. This suggests that sellers may be more focused on quantity over quality when it comes to email outreach.
In fact, 26% say they use AI to generate automated email follow-ups. These trends indicate that many sellers are leaning on volume and automation to meet performance metrics.
Doing so can potentially come at the expense of crafting more meaningful, personalized connections that inspire responses.
How should you close sales emails?
While email sign-offs may not seem significant, they can matter. Why? It’s the last message that the recipient reads, the professionals at ZeroBounce explain.
“The words and tone you use in your email sign-offs may spark different feelings and influence a person’s reaction to your message.”
As they point out, what sellers include to close an email is more than just a name at the bottom of a message. It has the power to be a subtle tool that can work hard for you. A well-crafted close can introduce your audience to who you are and what your business offers.
This tactic also establishes credibility, builds trust and adds a human, personal touch. It’s a chance to highlight important information, such as introducing a relevant solution to the reader or encouraging a link click.
“Remember, it's often the small details that make the biggest difference,” Smartlead notes.
“Your sign-offs and email goodbyes might seem like a minor part of your message, but they can play a pivotal role in shaping the recipient's perception of you and your brand.”
Sign-off inspiration
When thinking of how to close sales emails, it’s important to consider the recipient(s). Who is getting this message? What are you trying to achieve? Asking yourself these questions can clarify what you want your sign-off to do.
ZeroBounce highlights a few common ways to use this tiny but mighty element:
- inform your audience about you and your business
- educate your audience about your brand
- tell your audience about your product and deals
- advertise your latest content and events
- generate traffic to your website (via links or a CTA)
Whatever your goal, ensure that the sign-off is clean and concise. You want the message to be readable and efficient; remember, they are busy, too.
Consider adding visual elements, such as a photo or banner. Again, stick to minimal designs to avoid being distracting or look spammy. And personalization is key.
"Keep each and every one relevant to whoever is receiving the email," advises Denise Gibson, director of AdMall sales.
“Every email sign-off should feel personal; one size doesn’t fit all. Every detail should feel intentional and relevant to the person on the other end."
For efficiency, consider creating various templates that you can rework for various emails. And don’t forget that AI can be a helpful assistant. Just be sure to be responsible when using the tool.
Take the time to close sales email in a way that resonates. Personal, relevant sign-offs show thoughtfulness, spark engagement and turn even a brief message into an opportunity to connect, inspire action and build trust.
Photo by Sigmund on Unsplash
