Sales Credibility Resources

In this 90-​second microcast, C. Lee Smith talks to master somatic life coach Maria Victoria Albina. This CredTalk addresses how salespeople must walk the fine line between delighting the customer and being a people pleaser to maintain credibility.

In this two-​minute microcast, C. Lee Smith talks to Anthony Iannarino, the author of Elite Sales Strategies about how credible salespeople can use the Champion-​Challenger strategy to win new business during times of economic uncertainty.

In this 90-​second microcast, C. Lee Smith talks to Maria Victoria Albina, a master somatic life coach and nurse practitioner. This CredTalk addresses how a salesperson's overall physical and mental state affects how their perceived by customers and high-​level decision makers.

In this two-​minute microcast, C. Lee Smith talks to Anthony Iannarino, the author of Leading Growth: The Proven Formula for Consistently Increasing Revenue about the top character traits of high-​performing salespeople.

In this 60-​second microcast, C. Lee Smith talks to Jeb Blount, the author of Fanatical Prospecting: The Ultimate Guide for Starting Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, E‑Mail, and Cold Calling about how credible salespeople should use the value bridging technique.

In this 60-​second microcast, C. Lee Smith talks to Jeb Blount, the author of Selling in a Crisis: 55 Ways to Stay Motivated and Increase Sales about how credible salespeople need to prospect differently in a recession.

In this 90-​second microcast, C. Lee Smith talks to David Saltzman, a Certified StoryBrand Guide, about the key to good storytelling for salespeople.

In this 90-​second microcast, C. Lee Smith talks to David Saltzman, CEO of the executive consulting firm The Saltzman Group about how storytelling improves credibility and likability for salespeople.

In this 90-​second microcast, C. Lee Smith talks to Data Mavens CEO Sandra Halling about how even the most credible of salespeople struggle to get value from their CRM and the one thing they can do about it.

In this 90-​second Q&A, C. Lee Smith talks to internal communications strategist Skot Waldron about how to break through the buyer's wall of self preservation.

In this 90-​second Q&A, C. Lee Smith talks to workforce wellness expert John Robertson about the best way for salespeople to ask for help at work when they're under stress or pressure.

n this 90-​second Q&A, C. Lee Smith talks to Deborah Thomas-​Nininger, author of the bestselling book Reputation Management, about gravitas — what is it, how do you know if you have it and its role in building credibility.