Without credibility,
every sales process fails.

Unlike the common sales consultant, we don't teach sales methodology.
Instead, we show you how to build credibility and trustworthiness, which is essential for any sales process to be successful.

Ask us how.

Identify and address your sales credibility gaps with SalesCred immersive workshops.

SalesCred® facilitates live, immersive and psychologically safe workshops that are customized to your unique personalities and objectives.

We identify sales credibility gaps for the company and each salesperson and what's causing them. Then we use our expertise, and crowdsource the wisdom in the room, to develop strategies for improving these perceptions. 

SalesCred immersive workshops are delivered by Zoom or in-​person. Best for teams of 10–50 people. World-​class facilitation support with 3 different event options.

SalesCred, sales credibility, training workshops, C. Lee Smith, trusted advisor


2 Hours

Company Credibility
prep session for sales management, marketing and executive leadership
(30 minutes, pre-event)
How Buyers Qualify You
including the 4 Pillars of Sales Credibility and the Hierarchy of Sales Credibility for salespeople
Digital Credibility
facilitated exercise addressing the core need for each salesperson through paired interviews
(90 minutes, main event)
Free copy of SalesCred: How Buyers Qualify Sellers for all participants ($24.95 value)


Half-​day

Everything in the 2‑hour workshop, plus:
How to Impact Buyer Perception
the little things salespeople do and say every day that have a big impact on their credibility with buyers
7 C's of Pre-​sales Research
needed for every prospect and account contact with Relevant Value techniques for high credibility
Selling with Insight
crowdsourcing exercise addressing the resources available and ideal use for your company
Social Media Audit of 7‑year history for all participants included ($49.99 value)


Full Day

Everything in the half-​day workshop, plus:
Credible Communication
how to adapt emails and texts so they get read, followed by a small group practice session
Sales Credibility Mindset
how you show up when you show up, top character traits sought by most buyers with a scientific self-​assessment exercise
Strategies for Next 12 Months
commitment to future credibility development through paired interviews
Post-​Workshop Review
with sales management and executive leadership
SalesCred Certification e‑learning program for all participants included ($99 value)

Meet Your Faciliators

C. Lee Smith Sales Credibility Expert | Author | Speaker | Workplace Behavior Analyst

SalesCred Author and Creator
C. Lee Smith

With more than 30 years of sales and leadership experience, C. Lee Smith is recognized as one of the Leading Sales Consultants in the world by Selling Power magazine. Lee is the author of the Amazon bestseller SalesCred — How Buyers Qualify Sellers. He multiplies revenue opportunities for sales teams by elevating credibility with buyers.

Lee is also the CEO of SalesFuel — a sales research firm he has lead to profitability for 30 straight years.

Learn more about him at C. Lee Smith

ATD Certified, SalesCred Facilitator
Dave Blakeslee

Dave Blakeslee is an expert SaaS training professional and certified instructional designer with more than 20 years of learning and development experience.

With a focus on providing immersive, outcome-​based experiences, Dave designs eLearning programs and plays an instrumental role as a sales credibility trainer and workshop facilitator. He also implemented and now manages SalesFuel’s robust digital credentialing program.

Connect with Dave on LinkedIn

Dave Blakeslee, SalesFuel, SalesCred, Facilitator, Trainer, Instructional Designer

Build your credibility to make more sales faster.