SalesFuel Asks Sales Leaders One Question – Their Answers Could Change How You Hire

‘The Best Salesperson I Ever Had’ e‑book delivers timeless lessons from the field

SalesFuel announces the release of its new e‑book, “The Best Salesperson I Ever Had – In the Words of Real Customers,” which offers actionable insights into what truly sets world-​class sales professionals apart. It also offers suggestions on what traits to look for in candidates during sales hiring and how to improve employee retention.

The book presents a compelling conversation among seasoned leaders reflecting on the stand-​out traits in the most exceptional salesperson they ever hired, trained or worked alongside.

The insights come from SalesFuel’s B2B BuyerSCAN™ survey of 2,165 senior decisionmakers at U.S. businesses of all sizes. The survey sought to understand what decision-​makers intend to buy, their buying journey and what they value most in their interaction with sales professionals.
“The most surprising thing about this project is the depth of respect each contributor had for the salesperson who impressed them,” says C. Lee Smith, CEO of SalesFuel. “These sales pros aren’t just top performers – they are professionals who elevate the culture, build the brand and inspire others. That’s the kind of impact we want every sales hire to have.”

In the new B2B sales ecosystem, seven characteristics are critical to buyers including:

The Best Salespeople are Reliable: 62% of decision-​makers noted that reliability is one of the top attributes they seek in a sales professional.
The Best Salespeople are Adaptive: 43% of buyers want a seller to demonstrate out-​of-​the box thinking.
The Best Salespeople are Responsive: 55% of decision-​makers say sellers must be responsive – often to multiple people. In 32% of small purchase decisions, up to five decisionmakers can be involved.

All seven characteristics can be found in “The Best Salesperson I Ever Had” e‑book, a powerful resource for sales managers, HR professionals, recruiters, staffing agencies and executives who are building or rebuilding sales teams and who want a more meaningful benchmark for hiring, coaching and evaluating talent.

The report is now available as a free download at https://​salesfuel​.com/​b​e​s​t​-​s​a​l​e​s​p​e​r​s​on/

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