Leading sales research firm SalesFuel®, which provides sales teams with the power to “Sell Smarter®” since 1989, has promoted Paul Mascari to President, effective immediately. 

As President, Paul heads the Product Group and is responsible for information technology, infrastructure, research, data management and app development.

“Paul has not only played an instrumental role to the conception and development of SalesFuel’s portfolio of SaaS products, he has been a business partner who provides the leadership team with strategic IT advice and serves as a voice of reason in the company,” said C. Lee Smith, founder and CEO of SalesFuel. “This promotion is well-​earned recognition of his critical position in the company’s continued development.”

Previously, as Senior Vice President, Paul has led the development through numerous iterations of SalesFuel’s AdMall, which provides tactical business intelligence for local marketing and media sales. Recently, Paul contributed to the development and recent launch of TeamTrait, which deploys cloud-​based psychometric assessments to help companies evaluate candidates, optimize teams and retain top talent.

“I’d like to thank Lee Smith for this opportunity. I’m looking forward to continuing my nearly 20-​year career by leading SalesFuel and working with the team to build tools for the media industry, sales professionals and local businesses. We have some great ideas to serve an ever-​changing marketplace and an equally great team to put those ideas into action. This is going to be exciting!” said Mascari.

Paul joined SalesFuel in 2002 as Director of IT and ascended to Senior Vice President in 2017. He earned a Bachelor's degree in Web Development and Client-​Server Programming from DeVry University in 2002. He also earned a Bachelor's in Mechanical Engineering from Ohio Northern University in 1996.