Out with the cold, in with the ÛÏachoo!Û ItÛªs spring and people across the United States are looking forward to the warmer weather, new and invigorating plant life, and the long-delayed exit of winter. But, more than 45 million Americans with seasonal nasal allergies are expecting ÛÒ and dreading ÛÒ runny and congested noses, inflamed sinuses, relentless sneezing and other symptoms associated with springtime allergies. The warm weather will drive people outdoors to face the seasonÛªs biggest problem, tree pollen, so children and adults with seasonal allergies need to plan now.
"Even though it seems like you can get all the answers at the drug store, you really canÛªt manage allergies alone, you need to work with a doctor. Allergy sufferers who wish to avoid allergy misery need to know their allergic triggers by visiting an allergist and having the proper testing done,Û says Dr. Clifford W. Bassett, Medical Director of Allergy and Asthma Care of NY and an Ambassador for the Asthma and Allergy Foundation of America in SPRING TO IT! DONÛªT DELAY YOUR ALLERGY RELIEF. ÛÏThis will enable patients to have a specific, proactive treatment plan in place before symptoms hit,Û says Bassett.
ACHIEVE ALLERGY RELIEF NO MATTER WHERE YOU LIVE
AAFA released its annual Spring Allergy Capitalsã¢ report at AllergyCapitals.com, ranking the 100 most challenging places to live with spring allergies in the U.S. This yearÛªs report named Jackson, MS as the No. 1 Spring Allergy Capital, based on higher than average pollen and higher than average medication usage.
The other top 10 cities include:
- 2 Louisville, KY
- 3 Oklahoma City, OK
- 4 Memphis, TN
- 5 Knoxville, TN
- 6 McAllen, TX
- 7 Wichita, KS
- 8 Dayton, OH
- 9 Providence, RI
- 10 Richmond, VA
ÛÏThe Allergy Capitals can help to inform a pollen sufferer about geographical areas that may provoke and worsen their seasonal symptoms, which impacts their quality of life,Û says Dr. Cliff Bassett. ÛÏImmediate personalized treatments can include prescription medications such as new combination therapies, mono-therapies and long-term treatments that may help some patients,Û Bassett says.
ItÛªs important that allergy sufferers take heed; the study revealed that spring is when most allergy patients experience their worst seasonal allergy symptoms, and patients report that they are not fully satisfied with the over-the-counter options they find on drug store shelves.
AAFA SURVEY REVEALS PATIENTS GET BETTER RELIEF WITH DOCTOR CARE
AAFA recently conducted the Symptom Management and Allergic Rhinitis Treatment (SMARTã¢) Survey, an assessment of seasonal allergic rhinitis patients to better understand their awareness, knowledge, perceptions and preferences about allergy prevention, management and treatment. The survey gauged both adults with SAR and caregivers of children with SAR.
Results revealed that allergy symptoms are far worse in the spring than any other season with pollen exacerbating patientsÛª conditions. Nearly 95% of seasonal allergy patients surveyed experienced symptoms in the spring. Congestion (24%) and headache/sinus pain (23%) topped the list of the most bothersome physical allergy symptoms.
But patients reported psychological symptoms too, with more than half of respondents saying allergies made them irritable (57%) and frustrated (50%). Even among children with allergies, parents reported kids feel unhappy (40%), upset (23%) and even angry (19%). More than half of the patients surveyed (55%) reported having daily symptoms when experiencing seasonal allergies.
AAFAÛªs SMART study also showed that adult patients are more likely to seek treatment in the form of OTC medications, while parents reported that their children were more likely to take prescribed allergy medications. But satisfaction was higher for patients using prescription remedies over OTC options.
ÛÏI have found a tremendous benefit for allergy sufferers to have an allergist-directed evaluation to help pinpoint the exact triggers responsible for all of those pesky allergy symptoms,Û says Dr. Bassett. ÛÏWith this first step, one can individualize cost effective steps to reduce and hopefully prevent seasonal symptoms.Û
According to AudienceSCAN, 6.7% of Americans intend to pay for allergist visits this year. Sports tie-ins could be useful to target this audience. 54% attend sporting events in person. Allergists could benefit from Internet banner ads, because in the past month, 47% of this audience took action after seeing one.
AudienceSCAN data is available as part of a subscription to AdMall for Agencies. Media companies can access AudienceSCAN data through the Audience Intelligence Reports inåÊAdMall.