Hi. I’m Doug Lessells. On behalf of everyone at SalesFuel, we welcome you to this month’s featured Sell Smarter Award — where we honor excellence in media sales.
Spectrum Reach account executive Jaime Emig has been selling media on and off for the last 12 years. She had used AdMall when she first began her career, but after a long lull, completely re-trained herself with the product recently so she could be prepared when approaching a local ad agency about a potential campaign.
“I had the opportunity to present Spectrum Reach's streaming TV capabilities to a local ad agency that picked up a nationwide substance abuse and psychiatric care hospital,” said Emig. “The agency is a female-owned business who specialize in an array of categories and services. They have large local automotive, appliance and health care clients, as well as a great production and digital division. The owner is so sweet and really makes you feel special, like a friend. They also have an office dog, Charlie, who hangs out all day. They are the best.”
“The biggest challenge was to really grasp the capacity of the newest client and to understand each market and their competition. That is where Spectrum Reach and AdMall came into play to make them look like the heroes.”
“AdMall allowed for me to pull digital audits and competitive analysis for each hospital facility and the competitors in each market for the ad agency,” said Emig. “Based on the information I provided, they were able to put together a strategy that aligned with our streaming TV product. We are now the exclusive streaming TV partner for the entire ad agency.”
“We earned and developed a true partnership [with the ad agency] by being able to pull these digital audits for not only the client hospitals, but all of the competitors in each market. They were blown away and [the digital audit] showed facts on other changes [the ad agency] wants the hospitals to shift dollars towards. Since then, we have become the ad agency's sole streaming TV partner with other clients as well. I could not have done this without AdMall’s help.”
In total, the ad agency spent $450,000 for 2021.
To read more about these winners, along with submitting your own story for a chance at a Sell Smarter Award, please visit SalesFuel.com/SSA.