The latest survey on decorated apparel is in and the news is good. The market shrank slightly between 2007 and 2008 but operators report that demand from businesses for custom clothing and accessories remains strong.
Major new sources of business include:
- Teamwear and leagues
- Educational institutions
- Non-profit groups
- Other local businesses such as construction trades
Whether your clients are selling heat-applied graphics, screen printing or embroidered garments, they can build their business base in the local market by targeting specific client types.
Review the survey results here and share the data with your clients.[Source: 2008 Decorated Apparel Universe Study, Impressions magazine, January 2009]